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Suzuki salesman becomes one of first in country to gain industry body accreditation

A car salesman from Cirencester has become one of the first Suzuki sales executives in the UK to win accreditation from the Institute of the Motor Industry.

Remarkably, Joe Lambert has only been selling cars for nine months - four of them with Cirencester motor dealer Pebley Beach.

After a job with a car brokerage firm, Joe joined a Swindon dealership as a salesman, but felt he was not able to reach his full potential.

Since joining Pebley Beach in November, the 22 year old’s career has really taken off – already he’s the top salesman at Pebley Beach Cirencester, having sold 80 cars last quarter. 

“They didn’t hold me back by treating me as a trainee, and instead let me get on with selling cars, which I really love,” said Joe, who grew up in Lechlade and now lives in Cirencester.  

“Nothing makes me happier than the look on a customer’s face when they pick up their dream car.”

To become accredited by the IMI, Joe had to take written tests and engage in role play situations with customers, demonstrating his knowledge about prices, model specs, and running costs of various Suzuki models. 

He also needed to demonstrate his ability to deal with customers who had questions, concerns, or complaints during a gruelling one-day assessment in Grantham. 

“I’m really proud to be one of the first Suzuki salespeople in the UK to achieve IMI accreditation, and grateful to Pebley Beach for giving me the opportunity to prove myself,” he said. 

Suzuki aims to have all of its 300 salespeople nationwide IMI accredited. Meanwhile, the next step for Joe is Suzuki’s senior sales executives course. 

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Pebley Beach Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Pebley Beach Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.