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Suzuki named number 1 car brand for customer satisfaction

Motorists who bought a Suzuki from Swindon dealership Pebley Beach in the past year are likely to be the most content drivers on the road.

The car brand has just been named number 1 for customer satisfaction in the Institute of Customer Service’s January 2019 Index, achieving its best ranking ever.

Researchers asked 45,000 consumers to rate their experiences of dealing with nearly 260 different companies across 13 sectors, including the motor industry.

Suzuki climbed 29 places through the ranks of all brands and sectors to claim the top automotive spot, ahead of Honda, Kia, BMW and Skoda.  

Suzuki received an overall customer satisfaction score of 83 against an industry average of 78.9.

Customers told researchers that Suzuki dealerships were the easiest and most open people to deal with – a score of 8.6 out of a possible 10 giving Suzuki the title of most trusted brand.

Perhaps unsurprisingly the marque was the one to which customers were most likely to remain loyal, with a loyalty score of 8.5 out of 10.

The top ranked automotive brands were Suzuki (83.0), Honda (82.8), Kia (82.8), BMW (81.6) and Skoda (81.2). 

The plaudit comes just a month after What Car? found Suzuki cars offered the best true MPG, with the compact crossover Suzuki Ignis SHVS offering first place fuel efficiency of 59.6 miles per gallon, followed by the Suzuki Celerio city car managing 57 MPG.

And in October, in a separate What Car? survey, Suzuki was named the UK's most reliable car brand with an overall reliability score of 97.7 percent across its range – ahead of Lexus and Toyota. 

And the list of most reliable models was topped by the Suzuki SX4 S-Cross with a reliability score of 100 percent.

Dominic Threlfall, managing director at Pebley Beach, said: In the past few months independent surveys have found Suzuki cars to be the most reliable, and to offer the best real-world MPG, so it's hardly surprising to us that our customers are the most satisfied and loyal – but it's always good to have official confirmation!" 

* A high-quality version of this image can be downloaded at

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Financial Disclosure

Pebley Beach Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Pebley Beach Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.