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Pebley Beach wins motor industry ‘Oscar’ for aftersales service


Swindon motor dealer Pebley Beach has come away from the prestigious AM Awards – the Oscars of the motor industry – with a top award for customer service.

At a glittering ceremony at the International Convention Centre in Birmingham on Thursday (February 19) the Hyundai and Suzuki dealer won the award for Excellence in Aftersales – having scooped the runner-up prize in the same category a year ago.

The award follows recognition for Pebley Beach by Hyundai, which named the company Aftersales Dealer of the Year at its own conference at the Stadium MK in Milton Keynes last month.

The AM Awards judges noted that the company does not measure success against sales targets alone, but includes levels of customer satisfaction. Last year the firm was voted the UK’s Garage of the Year at the Motor Codes awards, with a satisfaction score of 98 percent from 367 surveys.

The judges were also impressed by Pebley’s policy of taking on apprentices. Forty-three percent of staff join the company aged 21 or younger. Equally, the judges noted the company’s Train to Leave scheme, where it commits to training them in an area of the business of their choosing at the company’s expense, if it can’t accommodate their own professional ambitions.  

Pebley Beach saw off competition from hundreds of car dealers spanning the spectrum of marques, including luxury car dealerships. Managing director Dominic Threlfall said: “This is what Pebley Beach is all about – premium customer service at local garage prices. This award is testament to the dedication of the whole team.”

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Financial Disclosure

Pebley Beach Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Pebley Beach Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.