Virtual Appointment   Video Request

Swindon: 01793 816800   Cirencester: 01285 641800  

Facebook ReviewsGoogle ReviewsEmail Us

Pebley Beach drives boys dance initiative


Young lads are discovering dance through a new partnership between Swindon Dance and local company Pebley Beach.

Pebley Beach, Bridgemead-based car dealership and vehicle workshop, is supporting Swindon Dance to create a school-based tour and workshop programme, especially for boys.

“Dance is a fantastic way for boys to burn off energy, learn discipline and strength and do something fun and artistic,” said Emma Jones, education and development manager for Swindon Dance. “Boys are often put off dance because they think it’s just for girls. STEREOTYPE’S tour will show that boys can dance - and look cool. We’re really pleased that Pebley Beach is involved and helping to make this happen.”

STEREOTYPE (for ages 11-16 years) is one of two dance classes offered just to boys at Swindon Dance, which is based at the former town hall in Swindon, next to Central Library). D-Boyz caters for ages seven to 10. Both classes give boys a chance to find their feet if they are anxious about joining a mixed class, and are led by one of the country’s leading male dance teachers, Merville Jones.

“Before I was approached by Swindon Dance I wasn’t aware of what a huge asset it is to our town,” said Dominic Threlfall, Pebley Beach managing director. “But it was their long-standing reputation for getting boys into dance which really grabbed our attention. Pebley is committed to recruiting and training young people so we realised there was a synergy.”

Swindon Dance is internationally renowned for providing excellent dance training - whether it is for the next Diversity dance group or for local people who simply enjoy moving their bodies to music under the guidance of great teachers.

Pebley’s support will be used to take dancers from STEREOTYPE into one primary school and three secondary schools.

“STEREOTYPE will be working hard with Merville to create two specially devised contemporary performance pieces,” said Emma. “In April they’ll be taking it into schools to show boys what a great hobby and potential career path dance can be.”

“Pebley will also be hosting the new STEREOTYPE performance,” said Dominic. “We’re really looking forward to seeing it in our showroom.”

Pebley has given Swindon Dance £3,000 in cash plus the same again in marketing expertise.

The project’s marketing is a joint effort between Pebley Beach and Marlborough-based Secret Agent Marketing, who are donating time on top of Pebley’s subsidy.

For more information about Swindon Dance and Pebley Beach, visit and


Latest News

Motor dealer Pebley Beach more than doubles fundraising tally for Swindon Carers Centre

25-09-2023 For seven years, the Hyundai and Suzuki car dealership has match-funded the…
Read more

Pebley provides the 'juice' for apple pressing event

30-09-2022 Victorian technology was given a 21st century boost at last weekend (September…
Read more

Young men strip to underwear for car handover at Pebley Beach

07-09-2022 There was a car handover with a difference at Swindon motor dealer Pebley Beach…
Read more

Please note we have a policy of recording and monitoring communications.

Financial Disclosure

Pebley Beach Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Pebley Beach Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.