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Pebley Beach celebrates quarter century association with Suzuki

Swindon motor dealer Pebley Beach is celebrating a quarter century association with the Suzuki car brand.

At the Suzuki GB annual dealer conference in Tenerife, managing director Dominic Threlfall received a plaque commemorating Pebley Beach's 25 years as a franchise holder.

Pebley Beach was established in 1976 and started selling Lancia cars in 1984. In 1993 the company became the Swindon franchise holder for Suzuki, initially selling from their site at Wroughton and opening a second dealership in Cirencester in 2001.

The affordable SUV, the Grand Vitara, soon become a common sight in the villages of the Cotswolds and north Wiltshire – even lords and ladies were spotted behind the wheel. 

The Grand Vitara's baby brother, the Suzuki Jimny, also proved a hit with local motorists, as did the popular supermini the Suzuki Swift.

Over the years the lineup has been joined by the Baleno sedan, which first appeared in 1995 and was relaunched as a five-door hatchback in 2015; the subcompact Ignis in 2000; the compact crossover S-Cross in 2006; and the Celerio, launched into the city car market in 2014.

"We've really enjoyed our long association with Suzuki GB," said Dominic. "They are very friendly and operating with them feels more like working within a family business than holding a franchise.

"The brand also inspires tremendous loyalty with customers – something that we try to replicate. 

"Suzuki drivers like the affordability and reliability of the brand, and as Pebley Beach customers they enjoy award-winning after sales service."

See the full Suzuki range online at

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Financial Disclosure

Pebley Beach Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Pebley Beach Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.