Virtual Appointment   Video Request

Swindon: 01793 816800   Cirencester: 01285 641800  

Facebook ReviewsGoogle ReviewsEmail Us

Pebley Beach celebrates 40 years in business

Staff at Pebley Beach are taking a deep breath as there are a lot of candles to blow out – the firm celebrates its 40th anniversary this week.
Pebley Beach Ltd was established on 26 November 1976, although the name is much older than the company.
The brand began life in 1942 as a Purton-based bus company, running trips to the seaside and ferrying railway workers around. The firm was based near a duck pond, and local people would joke that they were going to the pebbly beach for their holidays.
In the 1950s Pebley Beach Coaches relocated to Wroughton, and it was the site that was purchased by Ebbadine Ltd  - the Threlfall family –  who had a growing chain of petrol stations in the Swindon area, in 1981. They liked the name so much, they kept it.
Pebley Beach started selling Lancia cars in 1984, and became the Swindon franchise holder for Suzuki in 1993.  The current MD Dominic Threlfall took over the running of the firm in 1998.
By 2001, Pebley Beach – still based at Wroughton – was the second-largest Suzuki dealership in the UK. The firm opened a second base, in Cirencester, and in 2004 acquired Swindon Hyundai at Eldene. 
In 2011 the firm merged its Wroughton and Eldene operations, moving into an impressive new showroom at Paddington Drive in Swindon.
The company has won a number of accolades, including Wiltshire Business of the Year and Motor Codes Garage of the Year in 2014, and Hyundai Aftersales Dealer of the Year, AM Awards Aftersales Dealer of the Year, and Motor Trader Aftersales Dealer of the Year in 2015.
Over 40 years the shape and style of Pebley’s range of cars have changed. Even the fuel that drives them is changing, as motors driven by hydrogen and electric batteries replace petrol and diesel.
But one thing that has stayed constant is the firm’s dedication to customer service. “Our customers are everything to us, and every innovation we introduce is done with the customer in mind,” says Dom, who is invited to give talks around the globe on providing excellent customer service. 


Hi-res image

Latest News

Motor dealer Pebley Beach more than doubles fundraising tally for Swindon Carers Centre

25-09-2023 For seven years, the Hyundai and Suzuki car dealership has match-funded the…
Read more

Pebley provides the 'juice' for apple pressing event

30-09-2022 Victorian technology was given a 21st century boost at last weekend (September…
Read more

Young men strip to underwear for car handover at Pebley Beach

07-09-2022 There was a car handover with a difference at Swindon motor dealer Pebley Beach…
Read more

Please note we have a policy of recording and monitoring communications.

Financial Disclosure

Pebley Beach Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Pebley Beach Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.