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Motor dealers expect sales surge when lockdown ends

Motor dealers in Swindon are expecting a rush of customers when car showrooms reopen to the public after lockdown.
March is traditionally the busiest month of the year for motor dealers, with the desire for the newest registration plate driving demand. 
This year, as last, the period could be interrupted by lockdown. But motor dealers are expecting to be busy once customers can return to showrooms.
"I think April will be the new March," said Dominic Threlfall, managing director of Hyundai and Suzuki dealer Pebley Beach in Swindon and Cirencester.
"There's a lot of pent-up demand, although we've still been selling cars during lockdown through our home delivery scheme.
"Interestingly, over 93 percent of our new car sales in 2021 have been to existing Pebley Beach customers who are upgrading their existing car, love the cars offered by our manufacturers, and enjoy the Pebley motoring experience. 
"What we – and every other motor dealer in Swindon – are missing is customers who like to check out different brands. 
"Understandably, many motorists are reluctant to commit to a new car before taking it for a test drive – or at least sitting behind the wheel – and trying out a few options."
Dom's thoughts are mirrored by a nationwide survey by online car supermarket, which found that commuters will choose their own car over public transport as the simplest way to ensure effective social distancing. 
The survey suggests a 45 percent boom in car sales when restrictions are lifted. 
With demand anticipated to be high, Dom is recommending people looking to get a new car soon after lockdown secure it with a deposit reservation fee. Pebley’s reservation scheme, for instance, is £99 – and fully refundable. 
Much of the interest in 2021 is around electric vehicles, and as Swindon's leading dealer in EVs Dom anticipates a very busy April – especially with the unveiling of the new all-electric Hyundai IONIQ 5 scheduled for February 23.
"It will be the challenger brands such as Hyundai and Suzuki that will see disproportionate interest, purely because of the green revolution and our ability to serve them immediately from stock," said Dom. 

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Financial Disclosure

Pebley Beach Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Pebley Beach Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.