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Hip to be square – Suzuki's quirky Jimny is creating a pre-release buzz in Swindon

A new car with distinctly retro styling is attracting unprecedented levels of interest for Swindon Suzuki dealer Pebley Beach.

With car manufacturers adopting sleek lines and aerodynamics, Suzuki surprised the industry this year by unveiling a boxier version of its popular small SUV, the Jimny.

The angular body is reminiscent of the discontinued Land Rover Defender or the equally chunky Mercedes G-Wagen. 

And its fair to say that squared corners like the ones on the fourth generation Jimny have not been in vogue since Huey Lewis and the News topped the charts with Hip to Be Square back in 1986.

More surprisingly, the off-roader has proved a hit with younger drivers who were not even born when Huey dominated the airwaves and the UK's then-niche SUV market consisted of rugged workhorses. 

And the colour? A greenish-yellow hue called Kinetic Yellow. 

"The on-the-road price hasn't even been published yet, and we're already getting pre-orders," said Pebley Beach managing director Dominic Threlfall.

"In fact, we've got one company that wants ten of them to customise. They'll be adding bigger wheels, and lots of chrome, and selling them at a profit.

"What's really taken us by surprise is the interest among young urban drivers. Suzuki has been pushing the new Jimny's excellent off-road ability – with low range gearbox and Hill Descent Control – but it looks likely that the model will be seen on the streets of Swindon, as well as the fields around.

"Younger drivers want something that helps them stand out from the crowd. The new Jimny does that – just as the Fiat 500 did when it relaunched in 2007."

Motoring magazines have been quick to embrace the model's quirkiness, with Auto Express saying the "cute off-roader" is "destined for cult status" while Top Gear said: "You just can’t separate the sheer joy of the way this rascal looks from the way it drives, and that irrepressible cute-meets-tough joy is what will make it ultimately a little cracker to live with."

The new Suzuki Jimny is expected to start at between £17,000 and £18,000 when it arrives in Swindon in January. 

A high-resolution version of this image is available at


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Financial Disclosure

Pebley Beach Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Pebley Beach Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.