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Celebrations in Swindon as Hyundai increases UK market share

Champagne corks have been popping at Swindon's Hyundai dealership after the Korean brand increased its share of the UK car market.

As other brands lamented a decline in car sales – with diesel cars performing particularly badly in the wake of road tax hikes and concerns over air pollution – forward-thinking Hyundai increased its UK presence.

The all-new Kona took 4.6 percent of the small SUV market in its first full quarter, while alternatives to petrol and diesel engines – including hydrogen and electric – were up 44 percent year-on-year.

With 18,526 cars sold in March, Hyundai was the only manufacturer in the top 10 market performers to see growth in volume.

And while the compact i10 and the roomy Tucson SUV continued to be the brand's biggest sellers, alternative fuel vehicles (AFV) continued to outperform the broader market.

With the Ioniq electric, hybrid, and plug-in hybrid Hyundai has increased its year-on-year AFV sales by 44.3 percent.

The news follows the unveiling of the all-new Kona Electric – the first fully electric SUV – at the Geneva Motor Show. The model will go on sale in the summer.

The Show also saw the European debut of the Nexo, the world’s first dedicated hydrogen-powered SUV. 

Swindon is a leader in Hydrogen technology – with Johnson Matthey Fuel Cells at Lydiard Fields leading the way in hydrogen technology and the only hydrogen refuelling station between Bristol and London at Honda's South Marston manufacturing plant.

Dominic Threlfall, managing director of Pebley Beach, said: "While other dealers are worrying about the slump in diesel sales, Hyundai's early and enthusiastic embrace of alternative fuel vehicles has given us something to celebrate.

"The Hyundai range continues to quickly evolve, with a new Santa Fe also announced and a new across-the-range design concept unveiled by the Hyundai Design Center.

"By the end of 2018 the oldest car in the range will be the Kona, which has only been with us for a few months."

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Pebley Beach Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Pebley Beach Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.